There are quite a few changes to the citizen everywhere in the world. Cities become bigger, higher, more dense, newer, smarter and more important.
Shanghai is one of the largest cities in the world, and has undergone a gigantic metamorphosis in recent years. A lot is broken down and a lot has been built. Things are going wrong, but there is also a lot of beauty to see.
Three Dutch architects living in Shanghai tell each in their own way how they look at the transitions of this mega city.
Not from a theory, but from their daily experiences as citizens.
Watch the trailer here!
With Tjerk Reijenga, Harry den Hartog & Joost van den Hoek
Adidas China | Mads Football Challenges
Mads Football Challenges is a sports video concept completely tailored for Chinese kids (6-14 year). This series is developed and produced for Adidas China.
Created to let kids go out and practise by removing any barrier. Easy to access anywhere. Challenges can be performed in a nearby space. No particular tools needed except a ball.
Basic and clear, no frills, straightforward style. A serious yet fun approach.
Be inspired and discover your talent.
Released during World Cup Football 2014. The series has several 100000’s of hits already!
Episode 2, Turning
- Perfecte connection with social media campaigns
- Broadest audience.
- Subtle but clear branding, create brand sympathy
- Release during World Cup Football 2014
Episode 5, Passing