Adidas China | Mads Football Challenges

Mads Football Challenges is a sports video series tailored for Chinese kids (6-14 year). This 12 part series was pitched, shot and edited for Adidas China.

Created to let kids go out and practice by removing barriers. Football fields are scarce in Chinese cities, but with these tricks kids can try out and improve skills anywhere safely. Nothing needed except a ball.

Basic and clear, no frills, straightforward style. A serious yet fun approach.

Be inspired and discover your talent.

Released during World Cup Football 2014. The series has several 100000’s of hits already!

Episode 2, Turning

• Perfect connection with social media campaigns
• Broad audience.
• Subtle but clear branding, creating brand sympathy
• Released during World Cup Football 2014

Episode 5, Passing

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