Adidas China | Mads Football Challenges

Mads Football Challenges is a sports video concept completely tailored for Chinese kids (6-14 year). This series is developed and produced for Adidas China.

Created to let kids go out and practise by removing any barrier. Easy to access anywhere. Challenges can be performed in a nearby space. No particular tools needed except a ball.

Basic and clear, no frills, straightforward style. A serious yet fun approach.

Be inspired and discover your talent.

Released during World Cup Football 2014. The series has several 100000’s of hits already!

Episode 2, Turning

• Perfecte connection with social media campaigns
• Broadest audience.
• Subtle but clear branding, create brand sympathy
• Release during World Cup Football 2014

Episode 5, Passing

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